Rethinking the Return to Office: Understanding the Real Drivers of Hybrid Work Success

Rethinking the Return to Office: Understanding the Real Drivers of Hybrid Work Success

In a recent report, KPMG revealed that 64% of global CEOs anticipate a full return to in-office work by 2026. However, researcher Iva Durakovic challenges this notion, emphasizing that today’s workforce values autonomy over the traditional office setting.

Durakovic’s research, highlighted in papers like ‘Supporting Social-Capital in an Omni-Channel Workforce’ and ‘Togetherness and (work)Place,’ underscores the effectiveness of hybrid workspaces and tools in fostering productivity.
Long before the pandemic, employees sought autonomy in how, where, and when they worked. The shift to remote work during lockdowns only intensified this demand for flexibility. Technology enables this flexibility, allowing effective work without a physical office presence.

Durakovic questions the push for a full return to the office, pointing out that mandating it risks eroding the trust built during extended remote work. Rather than focusing on where and when work happens, she suggests evaluating how tasks are done and where they occur.
Her research aligns with the reluctance reported by employees facing a forced return. Factors like reduced commuting time, flexible schedules, and increased family time contribute to this resistance.

Companies should recognize the evolving expectations of their workforce. While some redesign office spaces, understanding employees’ demographics, preferences for remote work, and addressing cultural aspects are equally crucial.

Durakovic emphasizes the human need for attachment and belonging, noting that workplaces should align with employees’ comfort and sense of importance. Mandating a return to offices may not address the real challenges companies face in today’s dynamic work environment.
The future of work is undoubtedly hybrid, driven by what workers want and what proves effective for companies. Hybrid work enhances productivity, promotes diversity and inclusion, and allows for the creation of more meaningful, sustainable cities.